Nine ways we support you and your business.
Fractional CFO support built for pre-seed and seed founders in Singapore — the financial rigor of a full-time hire, without the full-time cost.
Financial Modelling
A model is part science-part art but it needs to tell a consistent story, translating your business operations into numbers that can be validated and stress tested. We build a driver-based, three-statement model, with full assumptions that investors trust: CAC, conversion, contract value, churn, headcount, and margins. Starting with a 60min discovery session, we build you a model that has no hard coded numbers, no uncertainty, and add downside/base/upside toggles. The result is a model that closes a raise.
Cashflow Management
Cash is critical not just important. One reason we don't charge high fees is because we understand the importance of putting cash to the right areas of the business. We build 13 week, monthly and quarterly cashflows to help manage the finances of your business over the next 12-24 months. If you're down to your last few $$ we stand by you, defer fees and make sure that you come out the other side with the right solutions to keep the business alive. We're here to grow your business sustainably in the good times and make sure it survives in the hard times.
Operational KPI's
Investors and boards expect early-stage founders to run the business on a small set of metrics that prove the model works before scale. We help you identify what those are, so that it genuinely reflects the health of the business. We look at the effect on revenue, costs and runway so that we put our efforts in the KPIs that matter the most. It's not always as simple as CAC or MRR
Pitch Decks
The financial slides in a deck aren't that critical, its the why you, why now and getting the hook right so that investors want to know more. Understanding that investors get hundreds of decks a week and they spend an average of a few minutes looking at each one, we realise how important it is to nail the proposition with clarity.
Investor Relations
Investors don't normally ask many question. Yes, putting your financials into a different format for each one is time consuming, but the main thing is the communication and narrative. We structure investor updates, that focus on the positive aspects of the business but provide clarity and direction for those areas where we have to deliver downside or bad news. A problem with a clear solution and finances are at the forefront of the plans provides a lot of confidence and normally means less questions.
CEO No.2
Early-stage founders are often brilliant but stretched thin and lack an experienced sounding board to discuss ideas or what effect they might have in the future. In practice this means being there at all hours to discuss the next idea and using our experience of 120+ startups to advise you on what we think will work best. We bring our experience and other peoples mistakes to the table to provide you with a well rounded view on what next.
Term Sheet Reviews
Terms sheets are full of acronyms and clauses to the extent where it might as well be a different language. But don't worry we've seen hundreds, translating the clauses into plain language and their real-world implications is what we're good at. We'll run through valuation, option pools, pre- versus post-money and the more important the 'pay later' items like liquidation preferences, anti-dilution, and consent rights. By modelling how the terms affect founder ownership across exit scenarios, we help the founder negotiate from an informed position.
Cap Table Planning
The cap table records who owns the company, but how important is the size of the option pool, the founders share, and that 'dead' equity you gave to a university or dev company? It all depends on the stage you're at and what your negotiating position is. This means building dilution scenarios and understanding what investors look for at different rounds. Where SAFEs or Convertibles are involved, we help you understand what the caps or discounts look like when they convert and also what your equity poistion is in all events.
Shareholder & Founder Agreements
A founders agreement is commonly missed or not thought of in the early stages of a business, even before you take your first investment, and even during a Seed round investors don't often advise on this. The main area of concern is if a founder decides they no longer want to be part of the business and the legal rights of those that remain and the equity split. In many cases where there is no obligation to exit and sell the equity, it becomes dead and investors aren't in favour of that. Getting this right early is cheap but amending it once the company has more value and more investors becomes complicated.
Tell us where you're at.
Send a few details and Joe will reply personally within one business day.